Projection refers to that subset of the set of all columns found in a table, that you want returned. It can range anywhere from 0** up to the complete set.
There are two "sets" in a table that correspond to a table's two dimensions. Each table has a set of columns as well as a set of rows. Each individual value in a table can be found at a specific intersection of these two *sets**. However, your value is not found by "going to" an address, such as T60, the way you would with Excel.
There is no order inherent in relational tables. That's important to remember. Instead, to retrieve your single value, you would select for a subset of the columns (one in this case) and a subset of the rows (one in this case). To select a subset of one column from all those available, you only need to know its name, as well as the table name. The column name will be unique within its table.
Once you've chosen the column your value is in, you'll need to choose the particular row it's in. However, rows don't have names the way columns do. The way we specify a row is . . . well, we don't exactly . . . We specify something that we know about the value we're looking for. You have to know something related to (literally) the value you're looking for. If you can specify enough related information then you may be able to reduce the set of returned rows to just the one you're looking for.
Think of it as though a college student lost his or her backpack. Let's say a guy lost it. He calls lost and found, and the woman attending says "Yea, we have a couple dozen backpacks. Can you describe it?" You say "Well, it's blue?". To which she replies "Are you asking me or telling me", and then says "I have eight blue ones, gonna have to do better than that, and you didn't sound too sure about that." You say "Let's see, umm, oh yea! It had my math 1010 book in it." "Good, now you're down to four." Then you remember you're supposed to meet your girlfriend, Lucy, in 15 minutes, and that triggered another memory - of the time you were bored in Math 1010 and wrote, - in real small letters on the bottom of the backpack, "I love Lucy". She turns them over and sure enough, she says "the third one says 'I love Lucy' on it. Come pick it up, Ricky."
Projection might be likened to saying what you lost - a backpack. Selection may be likened to describing its attributes: it's blue, has a math 1010 book inside, and has "I love Lucy" written on the bottom.
You do the same thing with SQL. First, what kind of information you want to see. Second, criteria describing which one or ones you want to see. These are called predicates or truth statements. They are true for one or more members of the set. If they aren't, they do not return any values.
* Some vendors' SQL implementations provide means to break these rules, such as Nested Tables in Oracle. However, standard two dimensional tables are still the predominate form.
** C.J. Date wrote a very interesting article called "A Table With No Columns". I found it very worth reading, as I do most of his many "Writings" articles. I highly recommend them!