from the comments of @sepupic and @Scott Hodgin, I put this together:
condicionalconditional order by
DECLARE @sql nvarchar(MAX);
DECLARE @params nvarchar(100);
declare @sort_col nvarchar(20) = 'name_voter'
declare @sort_dir nvarchar(20) = 'asc'
SET @sql =
N'SELECT id, name_voter, home_street_address_1,home_address_city
FROM dbo.base_voter
WITH(NOLOCK)' + NCHAR(10) +
N'ORDER BY ' + @sort_col + SPACE(2) + @sort_dir + NCHAR(10) +
N'OFFSET @offset ROWS ' + NCHAR(10) +
N'FETCH NEXT @limit ROWS ONLY; '
SET @params = N' @offset int, @limit int';
--print @sql
EXECUTE sp_executesql @sql, @params, 0, 50;