I configure identity column with composite primary key on Transactional Replication scenario to maintain unique row value.
    CREATE TABLE [dbo].[AD_CLIENT_DETAIL_MST](
	[CLIENT_ID] [bigint] IDENTITY(1,1) NOT NULL,
	[SERVER_ID] [char](1) NOT NULL CONSTRAINT   [DF_AD_CLIENT_DETAIL_MST_SERVER_ID]  DEFAULT ('A'),
	[C_NAME] [varchar](300) NOT NULL,
	[CLIENT_TITLE] [varchar](10) NULL,
	[C_FIRST_NAME] [varchar](100) NOT NULL,
	[C_MIDDLE_NAME] [varchar](100) NULL,
	[C_LAST_NAME] [varchar](100) NULL,
	[C_DOB] [date] NULL,
	[RESELLER_ID] [bigint] NOT NULL,
	[RESELLER_NAME] [varchar](300) NULL,
	[CITY] [varchar](50) NULL,
	[STATE] [varchar](50) NULL,
	[COUNTRY] [varchar](50) NULL,
	[COMPANY_NAME] [varchar](500) NULL,
	[COMPANY_LOGO_PATH] [nvarchar](max) NULL,
	[COM_ADD1] [varchar](300) NULL,
	[COM_ADD2] [varchar](300) NULL,
	[BANK_NAME] [varchar](50) NULL,
	[BANK_ACCOUNT_NO] [varchar](50) NULL,
	[PAN_NO] [varchar](20) NULL,
	[TIN_NO] [varchar](20) NULL,
	[BANNER] [varchar](50) NULL,
	[YOCC_NO] [varchar](15) NOT NULL,
	[PRIMARY_NO] [varchar](15) NOT NULL,
	[SECONDARY_NO] [varchar](15) NULL,
	[ALLOWED_CHANNEL] [int] NOT NULL,
	[ACTIVE_OPERATOR] [int] NOT NULL,
	[CALL_ROUTING_TYPE] [bigint] NOT NULL,
	[CALL_ROUTING_PATTERN] [bigint] NOT NULL CONSTRAINT [DF_AD_CLIENT_DETAIL_MST_CALL_ROUTING_PATTERN]  DEFAULT ((0)),
	[LIST_STATUS] [bigint] NOT NULL,
	[SMS_PROVIDER_ID] [bigint] NOT NULL,
	[EMAIL_PROVIDER_ID] [bigint] NULL,
	[IS_BLOCK] [bit] NOT NULL,
	[REG_DATE] [datetime] NOT NULL,
	[TOTAL_USER] [int] NULL,
	[TOTAL_ADMIN] [int] NULL,
	[EXP_DATE] [datetime] NULL,
	[CHANNEL_COUNTER] [int] NULL,
 CONSTRAINT [PK_AD_CLIENT_DETAIL_MST] PRIMARY KEY CLUSTERED 
(
	[CLIENT_ID] ASC,
	[SERVER_ID] ASC
)WITH (PAD_INDEX = OFF, STATISTICS_NORECOMPUTE = OFF, IGNORE_DUP_KEY = OFF, ALLOW_ROW_LOCKS = ON, ALLOW_PAGE_LOCKS = ON) ON [PRIMARY]
) ON [PRIMARY] TEXTIMAGE_ON [PRIMARY]

GO